Founder’s Note: Why I quit my job to build calculators…


But aren’t these just calculators…

Just a couple years ago, video chat was the worst. The video conference software was tough to use…clunky…outdated…frustrating…and overall just a bad experience for everyone. 

But here’s the thing…

Despite how bad the experience was, video conferencing was still wildly popular because it is the best way to communicate online. 

Then everything changed….

Video chat existed before Zoom the same way financial calculators exist today. 

Despite how bad most financial calculators on the internet are…calculators are still wildly popular because they are the best way to get answers to complicated questions about money. 2 Million people are searching for them every single day!

If you’ve made any major financial decision over the last decade you’ve experienced this first hand.

Financial calculators today are simply not good enough.

The calculators that are living on bank websites are tough to use…clunky…outdated…frustrating…and overall just a bad experience for everyone. 

Some of the calculators are too complicated and take forever to fill out. Other ones are so old and hard to use because they were designed in the 1990’s. 

As the recent fintech explosion has revolutionized the industry, one core piece of technology has been left in the dust – the financial calculator. Signal Intent is tackling that problem head on…

The opportunity…

So after many late nights and some very real conversations with my wife, at the end of 2020 I quit my long-time VP job to join a small startup with some very smart friends, a startup building the next generation of financial calculators, the next generation of personalized experiences. 

In just a few very short months, the momentum is building. We’ve been featured on industry podcasts, we’ve won big time fintech awards, and we’ve even already created a lot of memories with amazing clients.

We’ve signed up dozens of clients from Fortune 500 companies to Community Banks and Credit Unions. We’re helping our clients uncover new audiences and win more customers while simultaneously providing the answers that people need during life’s most important moments. 

Our vision is to not just build the best financial calculators on the internet – but to pioneer a new way of thinking – and provide our clients with the tools and access to data that will help them address their challenges head on. 

This year, we’re ahead of schedule. Our calculators are on pace to reach over a million people this year, and capture tens of millions unique customer data points in the process.

I joined Signal Intent because I believe that personalized, interactive experiences are the future. Data is the new oil.

I joined Signal Intent because people need answers. 

I don’t know where we’re going from here but I can promise it won’t be boring.

The days are long but the years are short.

Let’s build something amazing together.

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