Signal Intent Featured on Digital Growth Institute Podcast


We’re big fans of James Robert Lay, founder of the Digital Growth Institute, and host of podcast Banking on Digital Growth.

This week, Signal Intent joined as guests on the podcast to talk about where Financial Calculators sit in the current digital landscape for financial services marketers.

Listen to the episode:

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Banking on Digital Growth Episode #82: Essential Tools (with Chase Neinken and Matt Covi).

Brief Summary of Episode #82

Read more at Digital Growth Institute

Some High Level Key Insights and Takeaways

  • The power of financial calculators (and why most financial brands aren’t harnessing them fully)
  • How financial calculators can unlock first-party data and prepare you for the coming cookie-pocalypse
  • The trouble with building calculators in-house

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