Featured Customer

Direct Federal grows online applications for key lending products by over 20%

“I ultimately chose Signal Intent because I wanted to invest in something that would help us stand out as a brand in the credit union landscape”

Kassandra Martin
Brand and Digital Strategy Manager at Direct Federal Credit Union

calculator widget

Key results

Auto Calculator: Our auto loan calculator drove over 300 clicks through the funnel, and, compared to what our goal was, we’re up 21% for applications. 

Mortgage Calculator: 120 people have clicked into the funnel, and we’ve seen a 71% increase in mortgage applications.

Calculator Categories

Mortgage

Auto Loan

Credit Card

Savings

Founded over 65 years ago, Direct Federal is a credit union that understands the importance of supporting their members and providing a great customer experience. There’s a reason why 30,000 members (and growing) trust Direct Federal with their finances, it’s because they deliver on the promise of great rates, easy access, and remarkable service. 

Direct Federal has been undergoing rapid digital transformation, upgrading their website and moving their applications to a digital-first approach. As part of this shift to digital, the company needed to upgrade to financial calculators that would seamlessly integrate on their website, connect with digital applications, provide a great experience for existing members — and ultimately move the metrics.

“Before Signal Intent, I would get emails from customer care and member services saying our calculators weren’t working. So I made it a top priority. I did a lot of research on different calculator companies, but ultimately chose Signal Intent because I really wanted to invest in something that would help us stand out as a brand in the credit union landscape”

Kassandra Martin
Brand and Digital Strategy Manager at Direct Federal Credit Union

Moving from outdated technology to calculators that delivered results

At a time when digital transformation is an imperative, Direct Federal was faced with dated financial calculators that were difficult to use, impossible to update, and not delivering results. 

  • Prior to switching to Signal Intent calculators, they were not able to..
  • Fix calculator issues or make updates
  • Match their brand look and feel
  • Improve the digital experience for prospects and members
  • Increase brand awareness and grow traffic in at the top of the funnel
  • Gain valuable insights and measure ROI

They knew the current situation wasn’t working. They also knew they needed a solution that was SEO-friendly, designed with today’s best practices in mind, and ADA compliant. That’s when they found Signal Intent. 

After deciding to move forward with Signal Intent, the process of switching was easy.  They didn’t have to undergo rigorous onboarding, or heavy technical integrations — everything worked seamlessly through Signal Intent’s team and software (Calculator Management Platform). 

“It was really easy for me to get started and get the information I needed. Unlike some other experiences, this felt more personalized — less of a sales pitch.” 

Kassandra Martin
Brand and Digital Strategy Manager at Direct Federal Credit Union

Since making the switch to Signal Intent calculators, Direct Federal has been able to

  • Seamlessly make real time updates through the Signal Intent platform
  • Match interests rates to their current offers 
  • Effectively grow traffic at the top of the funnel through paid search
  • Quickly and easily measure ROI using Signal Intent analytics and tracking integrations

Calculators that move the metrics

Direct Federal went live with four Signal Intent calculators and has since expanded to six calculators across four key categories. The results speak for themselves, as they’re outpacing all new application targets, with calculators playing a key role in that growth.

Key results 

Auto Calculator: Our auto loan calculator drove over 300 clicks through the funnel, and compared to what our goal was we’re up 21% YTD for applications. 

Mortgage Calculator: 120 people have clicked into the funnel, and they’ve seen a 71% increase in mortgage applications.