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“I ultimately chose Signal Intent because I wanted to invest in something that would help us stand out as a brand in the credit union landscape”
Kassandra Martin
Brand and Digital Strategy Manager at Direct Federal Credit Union
Auto Calculator: Our auto loan calculator drove over 300 clicks through the funnel, and, compared to what our goal was, we’re up 21% for applications.
Mortgage Calculator: 120 people have clicked into the funnel, and we’ve seen a 71% increase in mortgage applications.
Founded over 65 years ago, Direct Federal is a credit union that understands the importance of supporting their members and providing a great customer experience. There’s a reason why 30,000 members (and growing) trust Direct Federal with their finances, it’s because they deliver on the promise of great rates, easy access, and remarkable service.
Direct Federal has been undergoing rapid digital transformation, upgrading their website and moving their applications to a digital-first approach. As part of this shift to digital, the company needed to upgrade to financial calculators that would seamlessly integrate on their website, connect with digital applications, provide a great experience for existing members — and ultimately move the metrics.
“Before Signal Intent, I would get emails from customer care and member services saying our calculators weren’t working. So I made it a top priority. I did a lot of research on different calculator companies, but ultimately chose Signal Intent because I really wanted to invest in something that would help us stand out as a brand in the credit union landscape”
Kassandra Martin
Brand and Digital Strategy Manager at Direct Federal Credit Union
At a time when digital transformation is an imperative, Direct Federal was faced with dated financial calculators that were difficult to use, impossible to update, and not delivering results.
They knew the current situation wasn’t working. They also knew they needed a solution that was SEO-friendly, designed with today’s best practices in mind, and ADA compliant. That’s when they found Signal Intent.
After deciding to move forward with Signal Intent, the process of switching was easy. They didn’t have to undergo rigorous onboarding, or heavy technical integrations — everything worked seamlessly through Signal Intent’s team and software (Calculator Management Platform).
“It was really easy for me to get started and get the information I needed. Unlike some other experiences, this felt more personalized — less of a sales pitch.”
Kassandra Martin
Brand and Digital Strategy Manager at Direct Federal Credit Union
Since making the switch to Signal Intent calculators, Direct Federal has been able to
Direct Federal went live with four Signal Intent calculators and has since expanded to six calculators across four key categories. The results speak for themselves, as they’re outpacing all new application targets, with calculators playing a key role in that growth.
Key results
Auto Calculator: Our auto loan calculator drove over 300 clicks through the funnel, and compared to what our goal was we’re up 21% YTD for applications.
Mortgage Calculator: 120 people have clicked into the funnel, and they’ve seen a 71% increase in mortgage applications.